Fast food chain KFC has vowed to revamp its menu and remove 20 per cent of calories "per serving" by 2025.
The firm which is famous for Bargain Buckets and Zinger Burgers, are set to offer customers healthy sides instead of fries for free.
They are also considering offering only low or zero calories carbonated drinks and are to trial a vegetarian option later this year.
However, it will not change the Colonel’s secret recipe of 11 herbs and spices.
By 2020, the company plan to have more lunch and dinner options available under 600 calories, in line with Public Health England’s recent campaign.
It wants to encourage people to aim for 400 calories for breakfast, 600 for lunch and 600 for dinner, along with a couple of healthier snacks and drinks in-between.
“We know people are more passionate than ever about eating well, and we face a big challenge in shifting their perceptions of what we offer," said Victoria Robertson, the firm's head of food innovation. ‘’We’ve done it before."
‘’That said, we know any new menu and recipe changes will have to be just as tasty as today. It’s a tricky challenge, because our fans absolutely love our Original Recipe chicken, and we won’t be changing the Colonel’s secret recipe of 11 herbs and spices.
Paula MacKenzie, the company's general manager,in the UK & Ireland, added: “’Everyone in the food and drink industry, from fast food to traditional restaurants, is being scrutinised for the nutritional content of their meals."
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