Think the only way to get fresh, organic, local produce direct from the farm is by spending your Saturday morning at the farmer’s market? Think again. Good Eggs is a new online service that makes fresh organic produce available with a click of your mouse. The website allows people to order all sorts of fruits, veggies, and artisanal products directly from a variety of local farms with the promise that they will be delivered to your home within a few days. Good Eggs is currently available in Brooklyn, San Francisco, New Orleans and Los Angeles, but the group plans to expand nationwide.
If you want farm fresh food delivered straight to your doorstep, all you need to do is go to the Good Eggs website and browse dozens of virtual local farm stands. You can search through categories like dairy, meat, baked goods, or produce, or by your favorite farm. According to Good Eggs, each order is fulfilled and assembled online at the time you finalize your order. Ostensibly, an order placed on Wednesday is harvested and collected from the farm on Thursday and assembled at a warehouse in your city before it is delivered the next day. Unlike community-supported agriculture programs (CSAs) that deliver what only one or two farms have in stock, you get your pick of a large variety of items. Good Eggs works with a lot of different local farms, so you get a much wider variety of produce to choose from.
One of the downsides to ordering fresh vegetables and other food online is that you’re purchasing something sight unseen, so you may, on occasion, end up with wilted greens or bruised apples, though this is not usually the case. Good Eggs and similar online services also eliminate the social and community experience of going to markets and talking with farmers and other customers. But we do think this is a great resource for people who may be too busy or unable to go to farmer’s markets on a regular basis, or for people who live in food deserts without easy access to fresh, organic, local food. The service also supports and bolsters local organic farmers, making it easier for customers to connect with them.